Breast pump market size to register high CAGR of 6.91% through the forecast period
Breast pump market is set to emerge with CAGR of 6.91% through 2020-2026. The increasing awareness and benefits of breast feeding, and increase in professional mothers are amid the factors strongly impacting market value.
Additionally, growth in number of single-parent and nuclear families, rising cases of breast healthcare associated with engorgement such as poor attachment, breast refusal, nipple soreness, and others are among major factors driving breast pump market growth.
The advent of breast feeding support in public places with breast pump facilitated lactating rooms and growing initiatives for human milk donation banks are also holding strong market trends.
A key development in the evolution of breast pumps is the introduction of double electric breast pumps, which has made it possible for women to express their milk many times on a daily basis and reduces the average time required during a pumping session.
However, global fluctuations in birth rates, growing alternatives to breast milk, and Low market penetration are amidst the restraining market growth factors.
Key findings of Breast Pump Market outlook through estimated period
The growth in e-commerce and online retail with increasing demand for easy availing of products, availability of a broad range of products, quick delivery services, and highly competitive prices are among the strong market trends.
Hygienic and contamination free closed system product continues to lead in market revenue owing to high usage of these systems compared to open system product type.
The ongoing strong techno-innovation by key vendors has outlined the breast pump market scope into Manual, Battery Powered and Electric Breast Pumps.
Electric powered breast pumps are increasingly penetrating market growth with benefits of different patterns of suction, extra supplies for pumping, and a back-up method such as a manual breast pump.
In late 2018, Chiaro Technology Ltd and Elvie launched a cordless breast pump designed to be worn inconspicuously in any nursing bra and can be used with an accompanying smartphone app that monitors milk volume in real time, shows pumping session history and allows remote control over the device.
Hospital-grade pumps are witnessing significant growth owing to increase in awareness pertaining to the benefit of breastfeeding, rise in dependence on human milk banks and ongoing trend to donate breast milk.
Personal use breast pumps continue to dominate market share to cater the needs of daily pumping to increase the breast milk output.
Americas remains the leading market share holder with increasing market funds over high breastfeeding awareness levels, extensive breast pump market penetration. Where as in other countries, penetration rate for breast pumps remains extremely low in developing countries such as India, Brazil, and China compared to other maternity care products.
In Middle East & Africa, breastfeeding pumps are still perceived as luxury products in several countries, other factors such as the high prices of breastfeeding pumps and the lack of awareness in rural areas have limited the use of these products.
The strong impact of alternatives to breast milk restrains market growth
The emergence of formula milk, nutritive profiled baby food products, and the holding back factors associated with breast feed such as lifestyle, comfort level, and specific medical situations of both mother and baby are among the dominant market growth hindrances.
According to the US Federal Food, Drug, and Cosmetic Act (FFDCA), infant formula can be consumed as an alternative to human milk.
Baby food companies are offering standard cow's milk-based formulas, soy-based formulas, hypoallergenic formulas (protein hydrolysateformulas), and lactose-free formulas that can be consumed readily as such these infant food formulas have hampered the demand for breast pumps.
Key players and innovative product portfolio strengthens breast pump market
Top key Players contributing towards strong market growth include Ameda AG, Ardo, Babybelle, Bailey Medical, Beldico, Linco Baby Merchandise Work's Co. Ltd, Freemie, Medela AG, Koninklijke Philips NV, and Willow.
In Jan 2018, Freemie launched a portable breast pump that helps mothers to sleep while pumping. In Jan 2017, Willow has launched a portable breast pump that offer mothers freedom as they collect the milk while the mom moves.
The Philips Avent natural range and comfort breast pumps are designed to help women breastfeed longer. Koninklijke Philips NV improved collapsing technology is designed to mimic infant suckling and harnesses the physiology of the breast by ensuring a fit for 99.8 percent of women worldwide.