"Global Biscuits Market is valued at USD 119.9 billion in 2025. Further, the market is expected to grow at a CAGR of 6.2% to reach USD 206.6 billion by 2034."
The Biscuits Market is a major part of the global processed food industry, comprising cookies, crackers, cream biscuits, and savoury biscuits consumed widely as snacks and meal accompaniments. Market growth is driven by increasing demand for convenience foods, urbanisation, and evolving dietary habits towards on-the-go snacking. Asia Pacific dominates the market due to rising disposable incomes, large population bases, and strong consumption trends in India, China, Indonesia, and Southeast Asia. Europe and North America remain significant markets with high per capita consumption, premium product demand, and established retail networks supporting the biscuit segment across bakery aisles, supermarkets, and online platforms.
The market outlook remains strong with trends in health-focused biscuits, sugar-free and fibre-rich variants, premium and indulgence biscuits, and innovative flavours to cater to diverse consumer preferences. Challenges include fluctuating raw material prices, health concerns regarding sugar and fat content, and intense competition among multinational brands and regional players. Opportunities are emerging in organic biscuits, gluten-free and vegan variants, and premium gifting packs, driven by lifestyle changes and increasing health consciousness globally. Leading companies are investing in new product development, expanding regional manufacturing, and strengthening distribution networks to retain competitive advantages in the dynamic biscuits market worldwide.
By type, Sweet Biscuits is the largest segment in the Biscuits Market as they have widespread consumer appeal across all age groups for daily snacking, breakfast accompaniments, and indulgence, with high demand for cream-filled, chocolate-coated, and flavoured varieties driving market sales globally.
By source, Wheat is the largest segment driven by its wide availability, cost-effectiveness, favourable baking properties, and traditional usage in biscuit production, making it the primary raw material for manufacturing various biscuit types in mass-market and premium segments worldwide.
Key Insights
- The market is driven by increasing demand for convenience snacks and on-the-go food options, with biscuits being widely consumed across all age groups for breakfast, snacking, and meal accompaniments globally.
- Cookies and sweet biscuits remain the largest segment due to high consumer preference for indulgence snacks with chocolate, cream-filled, fruit, and flavoured variants driving sales growth in developed and emerging markets.
- Asia Pacific dominates the market due to high consumption volumes in India, China, and Southeast Asia supported by rising disposable incomes, urbanisation, and increasing availability of packaged biscuits in organised retail and online channels.
- Europe maintains significant market share driven by strong demand for premium biscuits, butter cookies, and indulgence products, along with consumer preferences for traditional and health-oriented biscuit variants.
- North America continues to be a mature market with high per capita consumption, dominated by cookies and crackers, and growing trends in healthier, low-sugar, and gluten-free biscuits targeting health-conscious consumers.
- Technological advancements in baking, packaging, and shelf-life extension are supporting market expansion by improving product freshness, texture, and availability in both urban and rural retail networks worldwide.
- Challenges include fluctuating wheat and sugar prices affecting production costs, health concerns around sugar and fat content in biscuits, and strong competition among multinational and regional players impacting profit margins.
- Leading companies are investing in product innovation with healthy, sugar-free, fibre-rich, protein biscuits, and premium indulgence variants to address evolving consumer preferences and premiumisation trends.
- Opportunities are emerging in organic biscuits, vegan and gluten-free product lines, and premium gifting segments, driven by rising health awareness, lifestyle shifts, and demand for differentiated offerings.
- Overall, the biscuits market is set for steady growth driven by snacking trends, product diversification, retail penetration expansion, and lifestyle-driven demand for convenience and indulgence foods globally.
Global wheat production (million tonnes), 2018–2022
Figure: Global wheat production has remained near record highs between 2018 and 2024, ensuring stable flour availability. This underpins large-scale biscuit manufacturing capacity worldwide and supports long-term investments in automated production and packaging lines.
- Global wheat production has climbed from about 732 million tonnes in 2018 to more than 808 million tonnes in 2022, reflecting steady expansion in the availability of milling wheat worldwide. As wheat flour is the core input for industrial biscuit manufacturing, this sustained growth in wheat output supports rising biscuit production volumes, enables scale efficiencies for large bakeries, and underpins long-term investment in automated biscuit processing lines across both developed and emerging markets.
Regional Insights
North America Biscuits-market
In North America, the biscuits market is shaped by strong demand for indulgent cookies, sandwich biscuits, and crackers positioned as everyday snacks and lunchbox staples. Large FMCG players and private labels dominate supermarket and mass-merchandiser shelves, while club stores and dollar stores extend reach into value-conscious segments. Health and wellness trends are pushing reformulation with higher whole grains, reduced sugar, and added functional ingredients, but classic chocolate, cream-filled, and butter-style biscuits remain core volume drivers. Premiumization is evident in gourmet cookies, clean-label offerings, and seasonal limited editions, often supported by digital campaigns and e-commerce bundles. Convenience, single-serve packs, and multipacks tailored for on-the-go consumption reinforce the role of biscuits as convenient, shelf-stable snacks across demographics.
Europe Biscuits-market
Europe has a long-standing biscuit culture, with tea biscuits, shortbread, filled biscuits, and wafers embedded in daily consumption and gifting occasions. The region maintains a large share of global biscuit value, supported by strong brands, private-label depth, and a wide variety of traditional and innovative formats. Recent developments focus on premium and indulgent launches (e.g., new Hobnobs and Digestive variants) and seasonal flavors, alongside steady demand for everyday family packs. At the same time, retailers and manufacturers face growing pressure to improve nutritional profiles and packaging sustainability, illustrated by consumer reactions to changes in cookie packaging and material choices. Reformulation with whole grains, reduced sugars, and more responsible fats is progressing, while recyclable or lighter packaging becomes a key differentiator. Overall, Europe balances heritage biscuit brands with innovation in flavors, textures, and formats designed for snacking and coffee accompaniment.
Asia-Pacific Biscuits-market
Asia-Pacific is currently the largest and fastest-growing biscuits market, supported by population size, rising incomes, and rapid expansion of modern retail. Biscuits are widely consumed as affordable, portion-controlled snacks for children and adults, with sweet, cream-filled, and filled-wafer formats particularly popular. Local and regional players in India, China, Southeast Asia, and Australia compete actively with multinationals, driving strong innovation in flavors, price points, and pack sizes tailored to both rural and urban channels. Health-oriented biscuits with higher fiber and reduced sugar are gaining ground in metropolitan areas, but mass-market growth still leans on indulgent and value offerings. E-commerce, quick-commerce, and convenience stores are emerging as important routes for premium cookies and imported brands, expanding the variety available to consumers.
Reort Scope
| Parameter | Biscuit’s Market scope Detail |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2026-2034 |
| Market Size-Units | USD billion |
| Market Splits Covered | By Product, By Application, By End User and By Technology |
| Countries Covered | North America (USA, Canada, Mexico) |
| Analysis Covered | Latest Trends, Driving Factors, Challenges, Trade Analysis, Price Analysis, Supply-Chain Analysis, Competitive Landscape, Company Strategies |
| Customization | 10% free customization (up to 10 analyst hours) to modify segments, geographies, and companies analyzed |
| Post-Sale Support | 4 analyst hours, available up to 4 weeks |
| Delivery Format | The Latest Updated PDF and Excel Data file |
Market Segmentation
By Type
- Crackers And Savory Biscuits
- Sweet Biscuits
By Source
- Wheat
- Oats
- Millets
By Flavor Type
- Plain
- Chocolate
- Sour Cream
- Cheese
- Spiced
- Fruits And Nuts
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialist Retailers
- Online Retail
- Other Distribution Channels
By Geography
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
- Asia-Pacific (China, India, Japan, Australia, Vietnam, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
Key Market Players
- Universal Robina Corporation
- Nestlé S.A.
- Mars Incorporated
- Mondelez International Inc.
- Grupo Bimbo S.A.B. de C.V.
- Kellogg Company
- The Kellogg Company
- Pladis Global
- Lotte Corporation
- The Hershey Company
- ITC Limited
- Patanjali Ayurved Limited
- Dali Foods Group Co. Ltd.
- Britannia Industries Limited
- United Biscuits (UK) Limited
- Lotus Bakeries NV
- Parle Agro Pvt. Ltd.
- Pepperidge Farm Incorporated
- Walkers Shortbread Ltd.
- Arnott's Ltd.
- Bahlsen GmbH & Co. KG
- Cremica Food Industries Limited
- Leclerc Foods USA Inc.
- Burton's Biscuit Company
- Surya Food & Agro Ltd.
- Ravi Foods Pvt. Ltd.
- Anmol Industries Limited
- Duke and Sons Pvt. Ltd.
- C.A. Pillsbury and Company
- Loacker S.p.A.
What You Receive
• Global Biscuits market size and growth projections (CAGR), 2024- 2034
• Impact of recent changes in geopolitical, economic, and trade policies on the demand and supply chain of Biscuits.
• Biscuits market size, share, and outlook across 5 regions and 27 countries, 2025- 2034.
• Biscuits market size, CAGR, and Market Share of key products, applications, and end-user verticals, 2025- 2034.
• Short and long-term Biscuits market trends, drivers, restraints, and opportunities.
• Porter’s Five Forces analysis, Technological developments in the Biscuits market, Biscuits supply chain analysis.
• Biscuits trade analysis, Biscuits market price analysis, Biscuits Value Chain Analysis.
• Profiles of 5 leading companies in the industry- overview, key strategies, financials, and products.
• Latest Biscuits market news and developments.
The Biscuits Market international scenario is well established in the report with separate chapters on North America Biscuits Market, Europe Biscuits Market, Asia-Pacific Biscuits Market, Middle East and Africa Biscuits Market, and South and Central America Biscuits Markets. These sections further fragment the regional Biscuits market by type, application, end-user, and country.
Who can benefit from this research
The research would help top management/strategy formulators/business/product development/sales managers and investors in this market in the following ways
1. The report provides 2024 Biscuits market sales data at the global, regional, and key country levels with a detailed outlook to 2034, allowing companies to calculate their market share and analyze prospects, uncover new markets, and plan market entry strategy.
2. The research includes the Biscuits market split into different types and applications. This segmentation helps managers plan their products and budgets based on the future growth rates of each segment
3. The Biscuits market study helps stakeholders understand the breadth and stance of the market giving them information on key drivers, restraints, challenges, and growth opportunities of the market and mitigating risks
4. This report would help top management understand competition better with a detailed SWOT analysis and key strategies of their competitors, and plan their position in the business
5. The study assists investors in analyzing Biscuits business prospects by region, key countries, and top companies' information to channel their investments.
Available Customizations
The standard syndicate report is designed to serve the common interests of Biscuits Market players across the value chain and include selective data and analysis from entire research findings as per the scope and price of the publication.
However, to precisely match the specific research requirements of individual clients, we offer several customization options to include the data and analysis of interest in the final deliverable.
Some of the customization requests are as mentioned below :
Segmentation of choice – Our clients can seek customization to modify/add a market division for types/applications/end-uses/processes of their choice.
Biscuits Pricing and Margins Across the Supply Chain, Biscuits Price Analysis / International Trade Data / Import-Export Analysis
Supply Chain Analysis, Supply–Demand Gap Analysis, PESTLE Analysis, Macro-Economic Analysis, and other Biscuits market analytics
Processing and manufacturing requirements, Patent Analysis, Technology Trends, and Product Innovations
Further, the client can seek customization to break down geographies as per their requirements for specific countries/country groups such as South East Asia, Central Asia, Emerging and Developing Asia, Western Europe, Eastern Europe, Benelux, Emerging and Developing Europe, Nordic countries, North Africa, Sub-Saharan Africa, Caribbean, The Middle East and North Africa (MENA), Gulf Cooperation Council (GCC) or any other.
Capital Requirements, Income Projections, Profit Forecasts, and other parameters to prepare a detailed project report to present to Banks/Investment Agencies.
Customization of up to 10% of the content can be done without any additional charges.
Note: Latest developments will be updated in the report and delivered within 2 to 3 working days.
1. Table of Contents
1.1 List of Tables
1.2 List of Figures
2. Biscuits Market Latest Trends, Drivers and Challenges, 2024- 2034
2.1 Biscuits Market Overview
2.2 Biscuits Market Developments
2.2.1 Biscuits Market -Supply Chain Disruptions
2.2.2 Biscuits Market -Direct/Indirect Impact of Tariff Changes and Trade Restrictions
2.2.3 Biscuits Market -Price Development
2.2.4 Biscuits Market -Regulatory and Compliance Management
2.2.5 Biscuits Market -Consumer Expectations and Trends
2.2.6 Biscuits Market -Market Structure and Competition
2.2.7 Biscuits Market -Technological Adaptation
2.2.8 Biscuits Market -Changing Retail Dynamics
2.3 Biscuits Market Insights, 2025- 2034
2.3.1 Prominent Biscuits Market product types, 2025- 2034
2.3.2 Leading Biscuits Market End-User markets, 2025- 2034
2.3.3 Fast-Growing countries for Biscuits Market sales, 2025- 2034
2.4 Biscuits Market Drivers and Restraints
2.4.1 Biscuits Market Demand Drivers to 2034
2.4.2 Biscuits Market Challenges to 2034
2.5 Biscuits Market- Five Forces Analysis
2.5.1 Biscuits Market Industry Attractiveness Index, 2025
2.5.2 Threat of New Entrants
2.5.3 Bargaining Power of Suppliers
2.5.4 Bargaining Power of Buyers
2.5.5 Intensity of Competitive Rivalry
2.5.6 Threat of Substitutes
3. Global Biscuits Market Value, Market Share, and outlook to 2034
3.1 Global Biscuits Market Overview, 2025
3.2 Global Biscuits Market Revenue and Forecast, 2025- 2034 (US$ Million)
3.3 Global Biscuits Market Size and Share Outlook by Type, 2025- 2034
3.4 Global Biscuits Market Size and Share Outlook by End-User, 2025- 2034
3.5 Global Biscuits Market Size and Share Outlook by Region, 2025- 2034
4. Asia Pacific Biscuits Market Value, Market Share and Forecast to 2034
4.1 Asia Pacific Biscuits Market Overview, 2025
4.2 Asia Pacific Biscuits Market Revenue and Forecast, 2025- 2034 (US$ Million)
4.3 Asia Pacific Biscuits Market Size and Share Outlook by Type, 2025- 2034
4.4 Asia Pacific Biscuits Market Size and Share Outlook by End-User, 2025- 2034
4.5 Asia Pacific Biscuits Market Size and Share Outlook by Country, 2025- 2034
4.6 Key Companies in Asia Pacific Biscuits Market
5. Europe Biscuits Market Value, Market Share, and Forecast to 2034
5.1 Europe Biscuits Market Overview, 2025
5.2 Europe Biscuits Market Revenue and Forecast, 2025- 2034 (US$ Million)
5.3 Europe Biscuits Market Size and Share Outlook by Type, 2025- 2034
5.4 Europe Biscuits Market Size and Share Outlook by End-User, 2025- 2034
5.5 Europe Biscuits Market Size and Share Outlook by Country, 2025- 2034
5.6 Key Companies in Europe Biscuits Market
6. North America Biscuits Market Value, Market Share, and Forecast to 2034
6.1 North America Biscuits Market Overview, 2025
6.2 North America Biscuits Market Revenue and Forecast, 2025- 2034 (US$ Million)
6.3 North America Biscuits Market Size and Share Outlook by Type, 2025- 2034
6.4 North America Biscuits Market Size and Share Outlook by End-User, 2025- 2034
6.5 North America Biscuits Market Size and Share Outlook by Country, 2025- 2034
6.6 Key Companies in North America Biscuits Market
7. South and Central America Biscuits Market Value, Market Share, and Forecast to 2034
7.1 South and Central America Biscuits Market Overview, 2025
7.2 South and Central America Biscuits Market Revenue and Forecast, 2025- 2034 (US$ Million)
7.3 South and Central America Biscuits Market Size and Share Outlook by Type, 2025- 2034
7.4 South and Central America Biscuits Market Size and Share Outlook by End-User, 2025- 2034
7.5 South and Central America Biscuits Market Size and Share Outlook by Country, 2025- 2034
7.6 Key Companies in South and Central America Biscuits Market
8. Middle East Africa Biscuits Market Value, Market Share and Forecast to 2034
8.1 Middle East Africa Biscuits Market Overview, 2025
8.2 Middle East and Africa Biscuits Market Revenue and Forecast, 2025- 2034 (US$ Million)
8.3 Middle East Africa Biscuits Market Size and Share Outlook by Type, 2025- 2034
8.4 Middle East Africa Biscuits Market Size and Share Outlook by End-User, 2025- 2034
8.5 Middle East Africa Biscuits Market Size and Share Outlook by Country, 2025- 2034
8.6 Key Companies in Middle East Africa Biscuits Market
9. Biscuits Market Players Analysis
9.1 Biscuits Market Companies - Key Strategies and Financial Analysis
9.1.1 Snapshot
9.1.2 Business Description
9.1.3 Products and Services
9.1.4 Financial Analysis
10. Biscuits Market Industry Recent Developments
11 Appendix
11.1 Publisher Expertise
11.2 Research Methodology
11.3 Annual Subscription Plans
11.4 Contact Information
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FAQ's
The Global Biscuits Market is estimated to generate USD 119.9 billion in revenue in 2025.
The Global Biscuits Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 6.2% during the forecast period from 2025 to 2034.
The Biscuits Market is estimated to reach USD 206.6 billion by 2034.
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