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Green Tea Market Analysis and Outlook Report: Industry Size, Share, Growth Trends, and Forecast (2025-2034)

Published On: Apr, 2025
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Pages: 155

"Global Green Tea Market is valued at USD 15.9 billion in 2025. Further, the market is expected to grow at a CAGR of 8.2% to reach USD 32.4 billion by 2034."

Green Tea Market Overview

The Green Tea Market is expanding globally, driven by growing consumer interest in health, wellness, and natural beverage alternatives. Green tea is prized for its antioxidant properties, potential metabolic benefits, and perceived role in supporting mental clarity and weight management. While Asia-Pacific remains the traditional stronghold of green tea production and consumption, markets in North America and Europe are rapidly adopting both traditional and innovative green tea products, from loose leaf and bagged teas to ready-to-drink beverages and matcha powders. Premium, organic, and flavored varieties are gaining traction, particularly among younger and health-conscious consumers, while e-commerce and specialty retailers have broadened access to artisanal and international brands.

Innovation is central to market evolution, with brands introducing functional blends, novel flavors, and sustainable packaging to meet changing consumer preferences. Ready-to-drink formats and single-serve sachets are popular for their convenience and on-the-go appeal. Matcha, a powdered form of green tea, is seeing especially strong growth as both a beverage and ingredient in foods and supplements. As the market matures, brands are focusing on traceability, clean-label claims, and supply chain transparency to build trust and differentiate their offerings. Overall, the green tea market is expected to continue its strong upward trajectory as wellness, premiumization, and global flavors remain top trends.

Asia Pacific is the leading region in the green tea market, powered by strong cultural consumption traditions, increasing health awareness, and expanding domestic production. The flavored green tea segment is the dominating segment, fueled by rising demand for novel taste profiles, wellness blends, and premium offerings among younger consumers.

Global Green Tea Market Analysis 2025-2032: Industry Size, Share, Growth Trends, Competition and Forecast Report

Green Tea Market- Key Takeaways

  • Health and wellness benefits, especially antioxidant and metabolism-boosting properties, are major drivers of green tea consumption across both traditional and modern segments.

  • Ready-to-drink green tea and single-serve formats are growing in popularity, catering to busy lifestyles and convenience-driven shoppers.

  • Premium and specialty blends, including organic, flavored, and ceremonial-grade teas, appeal to consumers seeking unique experiences and higher quality.

  • Matcha’s versatility as a beverage and food ingredient is accelerating demand in retail, cafés, and health-focused product lines.

  • Brands are investing in eco-friendly packaging, traceable sourcing, and clean-label positioning to address environmental and transparency expectations.

  • E-commerce and specialty stores are expanding the reach of global and artisanal green tea brands, connecting consumers to new origins and varieties.

  • Product innovation is focused on functional ingredients, novel flavors, and cross-category applications, such as green tea in snacks, desserts, and supplements.

  • Supply chain challenges, such as climate variability and quality control, require ongoing investment in resilience and close supplier relationships.

  • Marketing strategies highlight tradition, purity, and wellness to differentiate products in a competitive beverage market.

  • As consumer awareness and demand grow, the green tea market is set for continued expansion, especially in health-forward and premium segments.

Report Scope

Parameter

Detail

Base Year

2024

Estimated Year

2025

Forecast Period

2026-2032

Market Size-Units

USD billion

Market Splits Covered

By Type, By Category, By Flavoured and By Distribution

Countries Covered

North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
Asia-Pacific (China, India, Japan, Australia, Rest of APAC)
The Middle East and Africa (Middle East, Africa)
South and Central America (Brazil, Argentina, Rest of SCA)

Analysis Covered

Latest Trends, Driving Factors, Challenges, Trade Analysis, Price Analysis, Supply-Chain Analysis, Competitive Landscape, Company Strategies

Customization

10% free customization (up to 10 analyst hours) to modify segments, geographies, and companies analyzed

Post-Sale Support

4 analyst hours, available up to 4 weeks

Delivery Format

The Latest Updated PDF and Excel Data file

Market Segmentation

By Type
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Capsules
- Other Type

By Category
- Organic
- Conventional

By Flavored
- Flavored
- Unflavored

By Distribution Channel
- Supermarkets And Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Other Distribution Channel

By Geography
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
- Asia-Pacific (China, India, Japan, Australia, Vietnam, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)

Key Market Players

  • Unilever Group
  • Associated British Foods plc
  • Ito En Ltd.
  • Bombay Burmah Trading Corporation Limited
  • Kirin Beverage Company
  • Tata Consumer Product Limited
  • Twinings
  • Bigelow Tea
  • The Bigelow Tea Company
  • Pukka Herbs
  • Dilmah Ceylon Tea Company PLC
  • Yogi Tea
  • Organic India
  • Vahdam Teas
  • Celestial Seasonings
  • Republic of Tea
  • Mighty Leaf Tea
  • Tetley
  • Shangri-la Tea
  • Stash Tea

Recent Developments

  • Japanese matcha producers reported supply constraints due to extreme heat damaging tea harvests, leading to reduced availability for global brands.

  • McDonald’s Australia began trialing a new matcha beverage range—including hot and iced matcha lattes—at select locations.

  •  Steaz Tea announced a complete brand refresh, committing to Regenerative Organic Alliance certification and reinforcing its positioning in the organic green tea category.

  •  ITO EN’s “Oi Ocha” became the official green tea partner of Major League Baseball in both Japan and the U.S., featuring promotions tied to Shohei Ohtani and the Dodgers.

  •  The Republic of Tea debuted several premium blends at the Summer Fancy Food Show, including regenerative-organic certified teas, teaspoon-ready matcha, and innovative flavor fusions.

1. Table of Contents
1.1 List of Tables
1.2 List of Figures

2. Green Tea Market Latest Trends, Drivers and Challenges, 2024- 2034
2.1 Green Tea Market Overview
2.2 Green Tea Market Developments
2.2.1 Green Tea Market -Supply Chain Disruptions
2.2.2 Green Tea Market -Direct/Indirect Impact of Tariff Changes and Trade Restrictions
2.2.3 Green Tea Market -Price Development
2.2.4 Green Tea Market -Regulatory and Compliance Management
2.2.5 Green Tea Market -Consumer Expectations and Trends
2.2.6 Green Tea Market -Market Structure and Competition
2.2.7 Green Tea Market -Technological Adaptation
2.2.8 Green Tea Market -Changing Retail Dynamics

2.3 Green Tea Market Insights, 2025- 2034
2.3.1 Prominent Green Tea Market product types, 2025- 2034
2.3.2 Leading Green Tea Market End-User markets, 2025- 2034
2.3.3 Fast-Growing countries for Green Tea Market sales, 2025- 2034
2.4 Green Tea Market Drivers and Restraints
2.4.1 Green Tea Market Demand Drivers to 2034
2.4.2 Green Tea Market Challenges to 2034
2.5 Green Tea Market- Five Forces Analysis
2.5.1 Green Tea Market Industry Attractiveness Index, 2025
2.5.2 Threat of New Entrants
2.5.3 Bargaining Power of Suppliers
2.5.4 Bargaining Power of Buyers
2.5.5 Intensity of Competitive Rivalry
2.5.6 Threat of Substitutes

3. Global Green Tea Market Value, Market Share, and outlook to 2034
3.1 Global Green Tea Market Overview, 2025
3.2 Global Green Tea Market Revenue and Forecast, 2025- 2034 (US$ Million)
3.3 Global Green Tea Market Size and Share Outlook by Type, 2025- 2034
3.4 Global Green Tea Market Size and Share Outlook by End-User, 2025- 2034
3.5 Global Green Tea Market Size and Share Outlook by Region, 2025- 2034

4. Asia Pacific Green Tea Market Value, Market Share and Forecast to 2034
4.1 Asia Pacific Green Tea Market Overview, 2025
4.2 Asia Pacific Green Tea Market Revenue and Forecast, 2025- 2034 (US$ Million)
4.3 Asia Pacific Green Tea Market Size and Share Outlook by Type, 2025- 2034
4.4 Asia Pacific Green Tea Market Size and Share Outlook by End-User, 2025- 2034
4.5 Asia Pacific Green Tea Market Size and Share Outlook by Country, 2025- 2034
4.6 Key Companies in Asia Pacific Green Tea Market

5. Europe Green Tea Market Value, Market Share, and Forecast to 2034
5.1 Europe Green Tea Market Overview, 2025
5.2 Europe Green Tea Market Revenue and Forecast, 2025- 2034 (US$ Million)
5.3 Europe Green Tea Market Size and Share Outlook by Type, 2025- 2034
5.4 Europe Green Tea Market Size and Share Outlook by End-User, 2025- 2034
5.5 Europe Green Tea Market Size and Share Outlook by Country, 2025- 2034
5.6 Key Companies in Europe Green Tea Market

6. North America Green Tea Market Value, Market Share, and Forecast to 2034
6.1 North America Green Tea Market Overview, 2025
6.2 North America Green Tea Market Revenue and Forecast, 2025- 2034 (US$ Million)
6.3 North America Green Tea Market Size and Share Outlook by Type, 2025- 2034
6.4 North America Green Tea Market Size and Share Outlook by End-User, 2025- 2034
6.5 North America Green Tea Market Size and Share Outlook by Country, 2025- 2034
6.6 Key Companies in North America Green Tea Market

7. South and Central America Green Tea Market Value, Market Share, and Forecast to 2034
7.1 South and Central America Green Tea Market Overview, 2025
7.2 South and Central America Green Tea Market Revenue and Forecast, 2025- 2034 (US$ Million)
7.3 South and Central America Green Tea Market Size and Share Outlook by Type, 2025- 2034
7.4 South and Central America Green Tea Market Size and Share Outlook by End-User, 2025- 2034
7.5 South and Central America Green Tea Market Size and Share Outlook by Country, 2025- 2034
7.6 Key Companies in South and Central America Green Tea Market

8. Middle East Africa Green Tea Market Value, Market Share and Forecast to 2034
8.1 Middle East Africa Green Tea Market Overview, 2025
8.2 Middle East and Africa Green Tea Market Revenue and Forecast, 2025- 2034 (US$ Million)
8.3 Middle East Africa Green Tea Market Size and Share Outlook by Type, 2025- 2034
8.4 Middle East Africa Green Tea Market Size and Share Outlook by End-User, 2025- 2034
8.5 Middle East Africa Green Tea Market Size and Share Outlook by Country, 2025- 2034
8.6 Key Companies in Middle East Africa Green Tea Market

9. Green Tea Market Players Analysis
9.1 Green Tea Market Companies - Key Strategies and Financial Analysis
9.1.1 Snapshot
9.1.2 Business Description
9.1.3 Products and Services
9.1.4 Financial Analysis

10. Green Tea Market Industry Recent Developments

11 Appendix
11.1 Publisher Expertise
11.2 Research Methodology
11.3 Annual Subscription Plans
11.4 Contact Information

         

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FAQ's

The Global Green Tea Market is estimated to generate USD 15.9 billion in revenue in 2025.

The Global Green Tea Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 8.2% during the forecast period from 2025 to 2034.

The Green Tea Market is estimated to reach USD 32.4 billion by 2034.

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