"Global Kiwi Fruit Market is valued at USD 2.5 billion in 2025. Further, the market is expected to grow at a CAGR of 7.6% to reach USD 4.9 billion by 2034."
The Kiwi Fruit Market revolves around the cultivation, distribution, and commercialization of kiwifruit—primarily the green and gold varieties known for their high vitamin C content, fiber, and antioxidants. Grown in countries such as New Zealand, Italy, China, Chile, and Greece, kiwi has seen increased global demand due to its nutritional benefits and growing popularity in smoothies, desserts, salads, and functional beverages. The market includes fresh produce, frozen pulp, juice concentrates, and dried kiwi products, serving retail, hospitality, and food processing sectors. As health-conscious consumers seek out natural immunity-boosting fruits, kiwi has transitioned from a niche tropical fruit to a mainstream dietary staple in many regions.
In 2024, the kiwi fruit market experienced steady growth, bolstered by rising consumption in Asia-Pacific and Europe. New Zealand remained a key exporter, particularly for the Zespri SunGold variety, which saw strong demand due to its sweeter taste and extended shelf life. Supply chains were enhanced with improved cold chain logistics and traceability systems. Organic kiwi varieties gained market share, while the adoption of sustainable farming practices grew in response to climate-related pressures and certification requirements. In India and Southeast Asia, kiwi imports rose significantly, supported by expanding urban retail channels and targeted wellness marketing campaigns.
Looking ahead to 2025 and beyond, the kiwi fruit market is expected to benefit from innovation in cultivation techniques, post-harvest preservation, and value-added processing. Investments in precision agriculture and drought-resistant kiwi cultivars will help expand production regions. Manufacturers will introduce more kiwi-infused health snacks, beverages, and supplements, tapping into the functional foods trend. E-commerce and DTC delivery models will help growers reach global consumers directly, while blockchain will aid in transparency and quality assurance. As consumers seek immunity-boosting, high-fiber fruits with exotic appeal, kiwi will continue to grow as a favored choice in both fresh and processed formats.
Key Trends
- OG Analysis highlights the increasing popularity of gold and yellow kiwi varieties, which offer higher sweetness levels and are gaining traction in premium fruit markets worldwide.
- Organic and sustainably farmed kiwi is trending, with consumers seeking pesticide-free and eco-conscious produce, especially in European and North American markets.
- According to OG Analysis, kiwi-infused health beverages and superfruit snacks are trending, leveraging the fruit’s natural vitamin C and fiber content for functional food positioning.
- Blockchain-based traceability and QR code labeling are trending, providing consumers with detailed information about kiwi origin, freshness, and farming practices.
- Frozen and dried kiwi formats are trending as demand rises for convenient, shelf-stable superfruits in the wellness and snacking segments.
Key Drivers
- OG Analysis identifies rising global health consciousness and demand for immunity-boosting foods as primary drivers behind kiwi’s increasing popularity in both fresh and processed forms.
- Growing demand for exotic fruits in emerging markets is pushing imports and retail visibility of kiwi, supported by lifestyle upgrades and changing dietary habits, says OG Analysis.
- OG Analysis notes that advancements in cold storage and logistics are enhancing kiwi shelf life and enabling year-round availability in global markets.
- Government export support and certification initiatives in countries like New Zealand, Chile, and Italy are helping local growers expand their global footprint.
Key Challenges
- OG Analysis highlights vulnerability to weather disruptions, such as frost and drought, which significantly impact kiwi yields and export volumes in key growing regions.
- According to OG Analysis, the short post-harvest life and bruising sensitivity of fresh kiwi pose logistics and storage challenges, especially in long-distance export markets.
Market Scope
| Parameter | Detail |
|---|---|
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2026-2034 |
| Market Size-Units | USD billion |
| Market Splits Covered | By Product Type , By Nature , By Distribution Channel , By Application |
| Countries Covered | North America (USA, Canada, Mexico) Europe (Germany, UK, France, Spain, Italy, Rest of Europe) Asia-Pacific (China, India, Japan, Australia, Rest of APAC) The Middle East and Africa (Middle East, Africa) South and Central America (Brazil, Argentina, Rest of SCA) |
| Analysis Covered | Latest Trends, Driving Factors, Challenges, Trade Analysis, Price Analysis, Supply-Chain Analysis, Competitive Landscape, Company Strategies |
| Customization | 10% free customization (up to 10 analyst hours) to modify segments, geographies, and companies analyzed |
| Post-Sale Support | 4 analyst hours, available up to 4 weeks |
| Delivery Format | The Latest Updated PDF and Excel Datafile |
Market Segmentation
By Product Type
- Fresh Kiwi
- Processed Kiwi
By Nature
- Organic
- Conventional
By Distribution Channel
- Supermarkets
- Specialty Retailers
- Convenience Stores
- E-Commerce
- Other Channels
By Application
- Direct Consumption
- Jams
- Sauce
- Ice cream
- Salad
- Other Applications
By Geography
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
- Asia-Pacific (China, India, Japan, Australia, Vietnam, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
Key Market Players
1.1 List of Tables
1.2 List of Figures
2. Kiwi Fruit Market Latest Trends, Drivers and Challenges, 2024- 2034
2.1 Kiwi Fruit Market Overview
2.2 Kiwi Fruit Market Developments
2.2.1 Kiwi Fruit Market -Supply Chain Disruptions
2.2.2 Kiwi Fruit Market -Direct/Indirect Impact of Tariff Changes and Trade Restrictions
2.2.3 Kiwi Fruit Market -Price Development
2.2.4 Kiwi Fruit Market -Regulatory and Compliance Management
2.2.5 Kiwi Fruit Market -Consumer Expectations and Trends
2.2.6 Kiwi Fruit Market -Market Structure and Competition
2.2.7 Kiwi Fruit Market -Technological Adaptation
2.2.8 Kiwi Fruit Market -Changing Retail Dynamics
2.3 Kiwi Fruit Market Insights, 2025- 2034
2.3.1 Prominent Kiwi Fruit Market product types, 2025- 2034
2.3.2 Leading Kiwi Fruit Market End-User markets, 2025- 2034
2.3.3 Fast-Growing countries for Kiwi Fruit Market sales, 2025- 2034
2.4 Kiwi Fruit Market Drivers and Restraints
2.4.1 Kiwi Fruit Market Demand Drivers to 2034
2.4.2 Kiwi Fruit Market Challenges to 2034
2.5 Kiwi Fruit Market- Five Forces Analysis
2.5.1 Kiwi Fruit Market Industry Attractiveness Index, 2025
2.5.2 Threat of New Entrants
2.5.3 Bargaining Power of Suppliers
2.5.4 Bargaining Power of Buyers
2.5.5 Intensity of Competitive Rivalry
2.5.6 Threat of Substitutes
3. Global Kiwi Fruit Market Value, Market Share, and outlook to 2034
3.1 Global Kiwi Fruit Market Overview, 2025
3.2 Global Kiwi Fruit Market Revenue and Forecast, 2025- 2034 (US$ Million)
3.3 Global Kiwi Fruit Market Size and Share Outlook by Type, 2025- 2034
3.4 Global Kiwi Fruit Market Size and Share Outlook by End-User, 2025- 2034
3.5 Global Kiwi Fruit Market Size and Share Outlook by Region, 2025- 2034
4. Asia Pacific Kiwi Fruit Market Value, Market Share and Forecast to 2034
4.1 Asia Pacific Kiwi Fruit Market Overview, 2025
4.2 Asia Pacific Kiwi Fruit Market Revenue and Forecast, 2025- 2034 (US$ Million)
4.3 Asia Pacific Kiwi Fruit Market Size and Share Outlook by Type, 2025- 2034
4.4 Asia Pacific Kiwi Fruit Market Size and Share Outlook by End-User, 2025- 2034
4.5 Asia Pacific Kiwi Fruit Market Size and Share Outlook by Country, 2025- 2034
4.6 Key Companies in Asia Pacific Kiwi Fruit Market
5. Europe Kiwi Fruit Market Value, Market Share, and Forecast to 2034
5.1 Europe Kiwi Fruit Market Overview, 2025
5.2 Europe Kiwi Fruit Market Revenue and Forecast, 2025- 2034 (US$ Million)
5.3 Europe Kiwi Fruit Market Size and Share Outlook by Type, 2025- 2034
5.4 Europe Kiwi Fruit Market Size and Share Outlook by End-User, 2025- 2034
5.5 Europe Kiwi Fruit Market Size and Share Outlook by Country, 2025- 2034
5.6 Key Companies in Europe Kiwi Fruit Market
6. North America Kiwi Fruit Market Value, Market Share, and Forecast to 2034
6.1 North America Kiwi Fruit Market Overview, 2025
6.2 North America Kiwi Fruit Market Revenue and Forecast, 2025- 2034 (US$ Million)
6.3 North America Kiwi Fruit Market Size and Share Outlook by Type, 2025- 2034
6.4 North America Kiwi Fruit Market Size and Share Outlook by End-User, 2025- 2034
6.5 North America Kiwi Fruit Market Size and Share Outlook by Country, 2025- 2034
6.6 Key Companies in North America Kiwi Fruit Market
7. South and Central America Kiwi Fruit Market Value, Market Share, and Forecast to 2034
7.1 South and Central America Kiwi Fruit Market Overview, 2025
7.2 South and Central America Kiwi Fruit Market Revenue and Forecast, 2025- 2034 (US$ Million)
7.3 South and Central America Kiwi Fruit Market Size and Share Outlook by Type, 2025- 2034
7.4 South and Central America Kiwi Fruit Market Size and Share Outlook by End-User, 2025- 2034
7.5 South and Central America Kiwi Fruit Market Size and Share Outlook by Country, 2025- 2034
7.6 Key Companies in South and Central America Kiwi Fruit Market
8. Middle East Africa Kiwi Fruit Market Value, Market Share and Forecast to 2034
8.1 Middle East Africa Kiwi Fruit Market Overview, 2025
8.2 Middle East and Africa Kiwi Fruit Market Revenue and Forecast, 2025- 2034 (US$ Million)
8.3 Middle East Africa Kiwi Fruit Market Size and Share Outlook by Type, 2025- 2034
8.4 Middle East Africa Kiwi Fruit Market Size and Share Outlook by End-User, 2025- 2034
8.5 Middle East Africa Kiwi Fruit Market Size and Share Outlook by Country, 2025- 2034
8.6 Key Companies in Middle East Africa Kiwi Fruit Market
9. Kiwi Fruit Market Players Analysis
9.1 Kiwi Fruit Market Companies - Key Strategies and Financial Analysis
9.1.1 Snapshot
9.1.2 Business Description
9.1.3 Products and Services
9.1.4 Financial Analysis
10. Kiwi Fruit Market Industry Recent Developments
11 Appendix
11.1 Publisher Expertise
11.2 Research Methodology
11.3 Annual Subscription Plans
11.4 Contact Information
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FAQ's
The Global Kiwi Fruit Market is estimated to generate USD 2.5 billion in revenue in 2025.
The Global Kiwi Fruit Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 7.6% during the forecast period from 2025 to 2034.
The Kiwi Fruit Market is estimated to reach USD 4.9 billion by 2034.
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