"The Global Mobile Apps & Web Analytics Market was valued at USD 13.09 billion in 2025 and is projected to reach USD 48.62 billion by 2034, growing at a CAGR of 15.7%."
The mobile apps and web analytics market focuses on solutions that monitor, track, and analyze user interactions across mobile applications and websites to drive engagement, improve customer experience, and maximize business performance. These platforms provide deep insights into user acquisition channels, behavior patterns, conversion rates, retention, and lifetime value, enabling organizations to make data-driven decisions. The rapid growth of mobile commerce, digital media consumption, and omnichannel business models has accelerated demand for robust analytics capabilities. Companies are adopting cloud-based and AI-powered analytics tools for real-time data collection, cross-device attribution, and predictive modeling. In addition, compliance with privacy regulations such as GDPR and CCPA is influencing solution design, leading to a stronger focus on secure data handling, consent management, and anonymized tracking to protect user information while maintaining valuable business insights.
Vendors in this market are expanding their offerings to include unified analytics platforms that integrate mobile and web data into a single customer view, allowing seamless tracking of user journeys across devices and touchpoints. Emerging trends include machine learning-driven predictive analytics, automated audience segmentation, and the use of behavioral data for personalization at scale. Integration with A/B testing tools, marketing automation systems, and product optimization platforms is enhancing the ability to quickly experiment and adapt strategies. The growing adoption of progressive web apps, in-app engagement campaigns, and real-time personalization is increasing the need for flexible, event-based tracking and actionable visualizations. As competition intensifies, providers are focusing on no-code interfaces, deeper integrations, and privacy-first architectures to help businesses improve user engagement, optimize marketing spend, and achieve sustainable digital growth.
Report Scope
| Parameter | Detail |
|---|---|
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2026-2034 |
| Market Size-Units | USD billion/Million |
| Market Splits Covered | By Component,By Deployment Mode,By Application |
| Countries Covered | North America (USA, Canada, Mexico) Europe (Germany, UK, France, Spain, Italy, Rest of Europe) Asia-Pacific (China, India, Japan, Australia, Rest of APAC) The Middle East and Africa (Middle East, Africa) South and Central America (Brazil, Argentina, Rest of SCA) |
| Analysis Covered | Latest Trends, Driving Factors, Challenges, Supply-Chain Analysis, Competitive Landscape, Company Strategies |
| Customization | 10% free customization(up to 10 analyst hours) to modify segments, geographies, and companies analyzed |
| Post-Sale Support | 4 analyst hours, available up to 4 weeks |
| Delivery Format | The Latest Updated PDF and Excel Datafile |
Regional Insights
North America Mobile Apps and Web Analytics Market
The North America market is driven by mature digital advertising spend, high smartphone penetration, and enterprise demand for privacy-safe, first-party data strategies. Market dynamics emphasize unified measurement across web, app, and connected TV, server-side tagging to mitigate signal loss, and AI-driven modeling for attribution and incrementality. Lucrative opportunities include retail media analytics, cross-platform product analytics for SaaS, and consent-centric data capture that enriches customer profiles without compromising compliance. Latest trends feature real-time behavioral pipelines, experimentation-at-scale with feature flags, and predictive insights embedded directly into engagement and lifecycle tools. The forecast points to steady expansion as organizations consolidate stacks into customer data platforms with governance, with developments focusing on privacy-enhancing technologies, identity graph resilience, and outcome-based optimization tied to revenue and LTV.
Asia Pacific Mobile Apps and Web Analytics Market
In Asia Pacific, mobile-first usage, super-app ecosystems, and social commerce growth shape demand for lightweight SDKs, localized dashboards, and granular event analytics. Market dynamics center on high-volume streaming of telemetry, multilingual support, and low-latency insights for campaign optimization across marketplaces and messaging platforms. Companies can capture opportunities in creator economy analytics, gaming telemetry with cohort LTV modeling, and fintech funnels requiring risk-aware attribution. Latest trends include on-device analytics for cost and privacy, streaming experimentation for live campaigns, and AI copilots that summarize user journeys in local languages. The forecast anticipates robust adoption of pay-as-you-go analytics and integrated consent flows, with developments emphasizing data residency options, mini-app analytics inside super-apps, and partnerships with regional ad networks to improve signal quality and ROAS.
Europe Mobile Apps and Web Analytics Market
Europe’s market is anchored by stringent privacy regulations and user consent norms that favor privacy-by-design analytics, auditability, and minimal data collection. Market dynamics prioritize server-side collection with differential privacy, consented identity frameworks, and model-based measurement to replace deprecated identifiers. Attractive opportunities arise in subscription analytics for media and utilities, omnichannel analytics for retail with in-store bridging, and B2B product analytics aligned to account-based motions. Latest trends highlight cookieless attribution, consent-aware A/B testing, and interoperability between analytics, consent platforms, and data clean rooms. The forecast indicates steady growth through EU-hosted solutions and standardized data contracts, with developments focusing on governance workflows, provenance metadata, and sustainability features that optimize data retention, processing footprints, and compliance reporting.
Key Market Insights
- The mobile apps and web analytics market is growing rapidly as businesses prioritize real-time insights into user behavior across digital platforms. Organizations are investing in analytics to enhance customer engagement, optimize conversion funnels, and improve retention strategies through data-driven decision-making.
- Cloud-based analytics solutions are gaining traction due to their scalability, accessibility, and ease of integration with other digital tools. These platforms support remote collaboration, enable faster deployment, and reduce infrastructure costs while maintaining enterprise-grade security.
- AI and machine learning are transforming analytics by enabling predictive modeling, automated audience segmentation, and personalized recommendations. These capabilities help businesses forecast trends, identify churn risks, and deliver tailored content to improve customer experience.
- Unified analytics platforms that combine mobile and web data are becoming a key differentiator. By providing a holistic view of the customer journey across devices, these platforms improve attribution accuracy and enhance cross-channel marketing performance.
- Privacy and regulatory compliance are influencing product design, with solutions integrating features such as consent management, data anonymization, and privacy-first tracking to align with GDPR, CCPA, and other global data protection laws.
- Event-based tracking and advanced cohort analysis are gaining popularity, allowing businesses to monitor granular user actions and understand behavioral patterns over time. This enables more precise targeting and strategic decision-making.
- Integration with A/B testing tools, marketing automation systems, and customer data platforms is enhancing the ability to experiment, personalize experiences, and measure the impact of changes in real time.
- Progressive Web Apps (PWAs) and in-app engagement campaigns are driving demand for analytics that can track interactions seamlessly across different environments, providing consistent performance metrics and actionable insights.
- Real-time dashboards and visualizations are becoming standard features, enabling quick identification of trends, anomalies, and performance bottlenecks. This empowers teams to act promptly to address issues or capitalize on emerging opportunities.
- The competitive landscape is marked by vendors differentiating through no-code or low-code interfaces, extensive third-party integrations, and industry-specific analytics solutions tailored to e-commerce, gaming, media, and financial services sectors.
Mobile Apps & Web Analytics Market Segmentation
By Component
- Solutions
- Services
- Platform Tools
By Deployment Mode
- Cloud
- On-premises
- Hybrid
By Application
- Search Engine Ranking & Tracking
- Mobile Advertising & Marketing Analytics
- Marketing Automation & Content Marketing
- Application Performance & Advertising Optimization
- In-app & Web Behavioral Analysis
- Social Media Analytics & Management
- Customer Journey Mapping & Personalization
- Conversion Rate Optimization & A/B Testing
- Others
By Geography
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
- Asia-Pacific (China, India, Japan, Australia, Vietnam, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
Key Market Players
Google, Adobe, IBM, Oracle, Microsoft, Salesforce, Amazon Web Services, Mixpanel, App Annie, Amplitude, Heap Analytics, Adjust GmbH, Localytics, Flurry Analytics, SegmentRecent Industry Developments
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July 2025 Google Analytics introduced the ability to import Reddit Ads cost data and launched new lead-generation reports with audience templates, enhancing advertisers’ abilities to track and target potential customers in-app and on web.
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June 2025 Google Analytics expanded cost data import sources, now supporting Google Sheets, Amazon S3, MySQL, and other platforms, enabling marketers to consolidate ad performance from multiple channels into unified reporting.
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March 2025 Similarweb launched App Intelligence, a unified analytics tool that delivers combined insights from both web and mobile apps, offering a complete view of digital performance across platforms.
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January 2025 Threads rolled out mobile post analytics to all users, providing creators with access to performance metrics such as views, likes, and interaction rates directly within the app.
What You Receive
• Global Mobile Apps & Web Analytics market size and growth projections (CAGR), 2024- 2034• Impact of recent changes in geopolitical, economic, and trade policies on the demand and supply chain of Mobile Apps & Web Analytics.
• Mobile Apps & Web Analytics market size, share, and outlook across 5 regions and 27 countries, 2025- 2034.
• Mobile Apps & Web Analytics market size, CAGR, and Market Share of key products, applications, and end-user verticals, 2025- 2034.
• Short and long-term Mobile Apps & Web Analytics market trends, drivers, restraints, and opportunities.
• Porter’s Five Forces analysis, Technological developments in the Mobile Apps & Web Analytics market, Mobile Apps & Web Analytics supply chain analysis.
• Mobile Apps & Web Analytics trade analysis, Mobile Apps & Web Analytics market price analysis, Mobile Apps & Web Analytics Value Chain Analysis.
• Profiles of 5 leading companies in the industry- overview, key strategies, financials, and products.
• Latest Mobile Apps & Web Analytics market news and developments.
The Mobile Apps & Web Analytics Market international scenario is well established in the report with separate chapters on North America Mobile Apps & Web Analytics Market, Europe Mobile Apps & Web Analytics Market, Asia-Pacific Mobile Apps & Web Analytics Market, Middle East and Africa Mobile Apps & Web Analytics Market, and South and Central America Mobile Apps & Web Analytics Markets. These sections further fragment the regional Mobile Apps & Web Analytics market by type, application, end-user, and country.
1.1 List of Tables
1.2 List of Figures
2. Mobile Apps & Web Analytics Market Latest Trends, Drivers and Challenges, 2024 - 2034
2.1 Mobile Apps & Web Analytics Market Overview
2.2 Market Strategies of Leading Mobile Apps & Web Analytics Companies
2.3 Mobile Apps & Web Analytics Market Insights, 2024 - 2034
2.3.1 Leading Mobile Apps & Web Analytics Types, 2024 - 2034
2.3.2 Leading Mobile Apps & Web Analytics End-User industries, 2024 - 2034
2.3.3 Fast-Growing countries for Mobile Apps & Web Analytics sales, 2024 - 2034
2.4 Mobile Apps & Web Analytics Market Drivers and Restraints
2.4.1 Mobile Apps & Web Analytics Demand Drivers to 2034
2.4.2 Mobile Apps & Web Analytics Challenges to 2034
2.5 Mobile Apps & Web Analytics Market- Five Forces Analysis
2.5.1 Mobile Apps & Web Analytics Industry Attractiveness Index, 2024
2.5.2 Threat of New Entrants
2.5.3 Bargaining Power of Suppliers
2.5.4 Bargaining Power of Buyers
2.5.5 Intensity of Competitive Rivalry
2.5.6 Threat of Substitutes
3. Global Mobile Apps & Web Analytics Market Value, Market Share, and Forecast to 2034
3.1 Global Mobile Apps & Web Analytics Market Overview, 2024
3.2 Global Mobile Apps & Web Analytics Market Revenue and Forecast, 2024 - 2034 (US$ billion)
3.3 Global Mobile Apps & Web Analytics Market Size and Share Outlook By Component, 2024 - 2034
3.4 Global Mobile Apps & Web Analytics Market Size and Share Outlook By Deployment Mode, 2024 - 2034
3.5 Global Mobile Apps & Web Analytics Market Size and Share Outlook By Application, 2024 – 2034
3.6 Global Mobile Apps & Web Analytics Market Size and Share Outlook By Segment4, 2024 - 2034
3.7 Global Mobile Apps & Web Analytics Market Size and Share Outlook by Region, 2024 - 2034
4. Asia Pacific Mobile Apps & Web Analytics Market Value, Market Share and Forecast to 2034
4.1 Asia Pacific Mobile Apps & Web Analytics Market Overview, 2024
4.2 Asia Pacific Mobile Apps & Web Analytics Market Revenue and Forecast, 2024 - 2034 (US$ billion)
4.3 Asia Pacific Mobile Apps & Web Analytics Market Size and Share Outlook By Component, 2024 - 2034
4.4 Asia Pacific Mobile Apps & Web Analytics Market Size and Share Outlook By Deployment Mode, 2024 - 2034
4.5 Asia Pacific Mobile Apps & Web Analytics Market Size and Share Outlook By Application, 2024 – 2034
4.6 Asia Pacific Mobile Apps & Web Analytics Market Size and Share Outlook By Segment4, 2024 - 2034
4.7 Asia Pacific Mobile Apps & Web Analytics Market Size and Share Outlook by Country, 2024 - 2034
5. Europe Mobile Apps & Web Analytics Market Value, Market Share, and Forecast to 2034
5.1 Europe Mobile Apps & Web Analytics Market Overview, 2024
5.2 Europe Mobile Apps & Web Analytics Market Revenue and Forecast, 2024 - 2034 (US$ billion)
5.3 Europe Mobile Apps & Web Analytics Market Size and Share Outlook By Component, 2024 - 2034
5.4 Europe Mobile Apps & Web Analytics Market Size and Share Outlook By Deployment Mode, 2024 - 2034
5.5 Europe Mobile Apps & Web Analytics Market Size and Share Outlook By Application, 2024 – 2034
5.6 Europe Mobile Apps & Web Analytics Market Size and Share Outlook By Segment4, 2024 - 2034
5.7 Europe Mobile Apps & Web Analytics Market Size and Share Outlook by Country, 2024 - 2034
6. North America Mobile Apps & Web Analytics Market Value, Market Share and Forecast to 2034
6.1 North America Mobile Apps & Web Analytics Market Overview, 2024
6.2 North America Mobile Apps & Web Analytics Market Revenue and Forecast, 2024 - 2034 (US$ billion)
6.3 North America Mobile Apps & Web Analytics Market Size and Share Outlook By Component, 2024 - 2034
6.4 North America Mobile Apps & Web Analytics Market Size and Share Outlook By Deployment Mode, 2024 - 2034
6.5 North America Mobile Apps & Web Analytics Market Size and Share Outlook By Application, 2024 – 2034
6.6 North America Mobile Apps & Web Analytics Market Size and Share Outlook By Segment4, 2024 - 2034
6.7 North America Mobile Apps & Web Analytics Market Size and Share Outlook by Country, 2024 - 2034
7. South and Central America Mobile Apps & Web Analytics Market Value, Market Share and Forecast to 2034
7.1 South and Central America Mobile Apps & Web Analytics Market Overview, 2024
7.2 South and Central America Mobile Apps & Web Analytics Market Revenue and Forecast, 2024 - 2034 (US$ billion)
7.3 South and Central America Mobile Apps & Web Analytics Market Size and Share Outlook By Component, 2024 - 2034
7.4 South and Central America Mobile Apps & Web Analytics Market Size and Share Outlook By Deployment Mode, 2024 - 2034
7.5 South and Central America Mobile Apps & Web Analytics Market Size and Share Outlook By Application, 2024 – 2034
7.6 South and Central America Mobile Apps & Web Analytics Market Size and Share Outlook By Segment4, 2024 - 2034
7.7 South and Central America Mobile Apps & Web Analytics Market Size and Share Outlook by Country, 2024 - 2034
8. Middle East Africa Mobile Apps & Web Analytics Market Value, Market Share and Forecast to 2034
8.1 Middle East Africa Mobile Apps & Web Analytics Market Overview, 2024
8.2 Middle East and Africa Mobile Apps & Web Analytics Market Revenue and Forecast, 2024 - 2034 (US$ billion)
8.3 Middle East Africa Mobile Apps & Web Analytics Market Size and Share Outlook By Component, 2024 - 2034
8.4 Middle East Africa Mobile Apps & Web Analytics Market Size and Share Outlook By Deployment Mode, 2024 - 2034
8.5 Middle East Africa Mobile Apps & Web Analytics Market Size and Share Outlook By Application, 2024 – 2034
8.6 Middle East Africa Mobile Apps & Web Analytics Market Size and Share Outlook By Segment4, 2024 - 2034
8.7 Middle East Africa Mobile Apps & Web Analytics Market Size and Share Outlook by Country, 2024 - 2034
9. Mobile Apps & Web Analytics Market Structure
9.1 Key Players
9.2 Mobile Apps & Web Analytics Companies - Key Strategies and Financial Analysis
9.2.1 Snapshot
9.2.3 Business Description
9.2.4 Products and Services
9.2.5 Financial Analysis
10. Mobile Apps & Web Analytics Industry Recent Developments
11 Appendix
11.1 Publisher Expertise
11.2 Research Methodology
11.3 Annual Subscription Plans
11.4 Contact Information
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FAQ's
The Global Mobile Apps & Web Analytics Market is estimated to generate USD 13.09 billion in revenue in 2025.
The Global Mobile Apps & Web Analytics Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast period from 2025 to 2034.
The Mobile Apps & Web Analytics Market is estimated to reach USD 48.62 billion by 2034.
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