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Personalized Nutrition Market Analysis and Outlook Report: Industry Size, Share, Growth Trends, and Forecast (2025-2034)

Published On: Apr, 2025
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Pages: 154

"Global Personalized Nutrition Market is valued at USD 15.6 billion in 2025. Further, the market is expected to grow at a CAGR of 13.9% to reach USD 50.2 billion by 2034."

The Personalized Nutrition Market is rapidly emerging as a critical segment within the broader health and wellness industry, driven by the rising consumer shift towards preventative healthcare, digital health integration, and customised dietary solutions. Personalized nutrition focuses on tailoring dietary recommendations and nutritional products based on individual genetic profiles, microbiome analysis, lifestyle habits, and health goals. Companies in this market leverage advanced technologies including AI-based nutrition platforms, DNA-based diet kits, biomarker analysis, and digital health apps to provide targeted recommendations. The market is gaining momentum among health-conscious consumers, athletes, and patients managing chronic diseases such as diabetes and cardiovascular conditions. The growing availability of at-home testing kits, digital platforms offering meal plans and supplements, and the expansion of telehealth consultations are fuelling market adoption globally. North America leads due to its strong technology ecosystem and consumer acceptance, followed by Europe and Asia Pacific where personalised wellness trends are accelerating.

Additionally, investments by major nutrition companies and healthcare start-ups in personalised offerings are reshaping the competitive landscape. Start-ups are partnering with diagnostics firms to integrate biomarker data into nutrition plans, while established players are acquiring personalised nutrition companies to diversify their portfolios. Despite regulatory and data privacy challenges, the market outlook remains strong, driven by increasing R&D in nutrigenomics, microbiome research, and integration of wearable health devices to provide real-time personalised dietary feedback. The market is projected to grow significantly in the coming years as consumers continue to demand solutions that align with their specific health needs and goals.

By Product Type, the Personalized Supplements segment dominates the Personalized Nutrition Market. This is because consumers increasingly seek targeted vitamins, minerals, and bioactives tailored to their genetic and health profiles. Personalized supplements offer convenience and efficacy for immunity, gut health, fitness, and chronic condition management. Strong investments by nutrition companies in DNA-based and biomarker-based supplement offerings support this segment's leadership. The segment continues to grow with expanding online platforms offering customized formulations based on individual assessments.

By Form, the Tablets segment holds the largest share in the Personalized Nutrition Market. Tablets are preferred due to their ease of consumption, precise dosage control, and longer shelf life compared to other forms. They are widely adopted for personalised vitamins and supplements targeting daily nutritional gaps efficiently. Consumer trust, manufacturing scalability, and lower cost per dose further support the dominance of tablets in this market. Despite growth in capsules and powders, tablets remain the most popular form for personalised supplement delivery globally.

Key Insights

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  • The personalised nutrition market is driven by rising consumer demand for preventative health solutions and customised dietary recommendations, supporting growth among health-conscious and chronic disease management segments.
  • Integration of advanced technologies such as AI-based platforms, DNA testing kits, and microbiome analysis enables companies to offer hyper-personalised diet and supplement plans tailored to individual needs.
  • North America leads the market due to strong healthcare infrastructure, technology adoption, and consumer awareness, with Europe and Asia Pacific witnessing rapid growth in personalised wellness solutions.
  • Major nutrition and food companies are investing heavily in personalised nutrition start-ups or launching proprietary platforms to capitalise on the growing trend towards customised health offerings.
  • Increasing availability of at-home testing kits for genetic and microbiome analysis is enhancing consumer access to personalised nutrition services globally, driving market expansion.
  • Personalised nutrition platforms are expanding from disease management to general wellness, sports nutrition, weight management, and healthy ageing segments, broadening market applications.
  • Data privacy, regulatory compliance, and accuracy of personalised recommendations remain key challenges for companies operating in this market, requiring robust compliance frameworks.
  • Integration of wearable health devices and digital health apps is enabling real-time monitoring of biomarkers and diet adherence, enhancing personalised nutrition interventions.
  • Start-ups are partnering with diagnostics firms, healthcare providers, and digital health platforms to strengthen service offerings and market reach in personalised nutrition.
  • The market is expected to witness strong growth in the coming years with advancements in nutrigenomics, microbiome research, and digital health ecosystems aligning with consumer preferences for tailored nutrition solutions.

    • Reort Scope

    Parameter Detail
    Base Year 2024
    Estimated Year 2025
    Forecast Period 2026-2034
    Market Size-Units USD billion
    Market Splits Covered By Product Type, By Form, By Measurement Method, By End User,
    Countries Covered North America (USA, Canada, Mexico)
    Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
    Asia-Pacific (China, India, Japan, Australia, Rest of APAC)
    The Middle East and Africa (Middle East, Africa)
    South and Central America (Brazil, Argentina, Rest of SCA)
    Analysis Covered Latest Trends, Driving Factors, Challenges, Supply-Chain Analysis, Competitive Landscape, Company Strategies
    Customization 10 % free customization (up to 10 analyst hours) to modify segments, geographies, and companies analyzed
    Post-Sale Support 4 analyst hours, available up to 4 weeks
    Delivery Format The Latest Updated PDF and Excel Datafile

    Market Segmentation


    By Product Type
    - Personalized Supplements
    - Personalized Diet Plans
    - Personalized Beverages
    - Diseases Based

    By Form
    - Tablets
    - Capsules
    - Powder
    - Liquid
    - Other Forms

    By Measurement Method
    - Active Measurements
    - Standard Measurements

    By End User
    - Direct-To-Consumer
    - Wellness And Fitness Centers
    - Hospitals And Clinics
    - Institutions
    - Food Delivery Services

    By Geography
    - North America (USA, Canada, Mexico)
    - Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
    - Asia-Pacific (China, India, Japan, Australia, Vietnam, Rest of APAC)
    - The Middle East and Africa (Middle East, Africa)
    - South and Central America (Brazil, Argentina, Rest of SCA)

    Key Market Players

  • BASF SE
  • Koninklijke DSM N.V.
  • Herbalife Nutrition Ltd.
  • Amway Corporation
  • DNAfit Life Sciences Limited
  • Wellness Coaches USA LLC
  • Atlas Biomed Group Limited
  • Persona Nutrition Inc.
  • Nutrigenomix Inc.
  • Habit Food Personalized LLC
  • Viome Life Sciences Inc.
  • Zipongo Inc.
  • MetaMixfix Inc.
  • BiogeniQ Inc.
  • Pfizer Inc.
  • 23andMe Inc.
  • NutraGene Inc.
  • Nutrahacker LLC
  • GenoPalate Inc.
  • Nutrigenetics and Nutrigenomics Institute.
  • Nutri-Genetix LLC
  • GX Sciences LLC
  • Pathway Genomics Corporation
  • DnaNudge Limited
  • Toolbox Genomics LLC
  • NutriHealth Systems Private Limited
  • DNA Diet Plan .

    • What You Receive

    • Global Personalized Nutrition market size and growth projections (CAGR), 2024- 2034
    • Impact of recent changes in geopolitical, economic, and trade policies on the demand and supply chain of Personalized Nutrition.
    • Personalized Nutrition market size, share, and outlook across 5 regions and 27 countries, 2025- 2034.
    • Personalized Nutrition market size, CAGR, and Market Share of key products, applications, and end-user verticals, 2025- 2034.
    • Short and long-term Personalized Nutrition market trends, drivers, restraints, and opportunities.
    • Porter’s Five Forces analysis, Technological developments in the Personalized Nutrition market, Personalized Nutrition supply chain analysis.
    • Personalized Nutrition trade analysis, Personalized Nutrition market price analysis, Personalized Nutrition Value Chain Analysis.
    • Profiles of 5 leading companies in the industry- overview, key strategies, financials, and products.
    • Latest Personalized Nutrition market news and developments.
    The Personalized Nutrition Market international scenario is well established in the report with separate chapters on North America Personalized Nutrition Market, Europe Personalized Nutrition Market, Asia-Pacific Personalized Nutrition Market, Middle East and Africa Personalized Nutrition Market, and South and Central America Personalized Nutrition Markets. These sections further fragment the regional Personalized Nutrition market by type, application, end-user, and country.

    Who can benefit from this research

    The research would help top management/strategy formulators/business/product development/sales managers and investors in this market in the following ways
    1. The report provides 2024 Personalized Nutrition market sales data at the global, regional, and key country levels with a detailed outlook to 2034, allowing companies to calculate their market share and analyze prospects, uncover new markets, and plan market entry strategy.
    2. The research includes the Personalized Nutrition market split into different types and applications. This segmentation helps managers plan their products and budgets based on the future growth rates of each segment
    3. The Personalized Nutrition market study helps stakeholders understand the breadth and stance of the market giving them information on key drivers, restraints, challenges, and growth opportunities of the market and mitigating risks
    4. This report would help top management understand competition better with a detailed SWOT analysis and key strategies of their competitors, and plan their position in the business
    5. The study assists investors in analyzing Personalized Nutrition business prospects by region, key countries, and top companies' information to channel their investments.

    Available Customizations

    The standard syndicate report is designed to serve the common interests of Personalized Nutrition Market players across the value chain and include selective data and analysis from entire research findings as per the scope and price of the publication.
    However, to precisely match the specific research requirements of individual clients, we offer several customization options to include the data and analysis of interest in the final deliverable.

    Some of the customization requests are as mentioned below :
    Segmentation of choice – Our clients can seek customization to modify/add a market division for types/applications/end-uses/processes of their choice.
    Personalized Nutrition Pricing and Margins Across the Supply Chain, Personalized Nutrition Price Analysis / International Trade Data / Import-Export Analysis
    Supply Chain Analysis, Supply–Demand Gap Analysis, PESTLE Analysis, Macro-Economic Analysis, and other Personalized Nutrition market analytics
    Processing and manufacturing requirements, Patent Analysis, Technology Trends, and Product Innovations
    Further, the client can seek customization to break down geographies as per their requirements for specific countries/country groups such as South East Asia, Central Asia, Emerging and Developing Asia, Western Europe, Eastern Europe, Benelux, Emerging and Developing Europe, Nordic countries, North Africa, Sub-Saharan Africa, Caribbean, The Middle East and North Africa (MENA), Gulf Cooperation Council (GCC) or any other.
    Capital Requirements, Income Projections, Profit Forecasts, and other parameters to prepare a detailed project report to present to Banks/Investment Agencies.
    Customization of up to 10% of the content can be done without any additional charges.
    Note: Latest developments will be updated in the report and delivered within 2 to 3 working days.
    1. Table of Contents
    1.1 List of Tables
    1.2 List of Figures

    2. Personalized Nutrition Market Latest Trends, Drivers and Challenges, 2024- 2034
    2.1 Personalized Nutrition Market Overview
    2.2 Personalized Nutrition Market Developments
    2.2.1 Personalized Nutrition Market -Supply Chain Disruptions
    2.2.2 Personalized Nutrition Market -Direct/Indirect Impact of Tariff Changes and Trade Restrictions
    2.2.3 Personalized Nutrition Market -Price Development
    2.2.4 Personalized Nutrition Market -Regulatory and Compliance Management
    2.2.5 Personalized Nutrition Market -Consumer Expectations and Trends
    2.2.6 Personalized Nutrition Market -Market Structure and Competition
    2.2.7 Personalized Nutrition Market -Technological Adaptation
    2.2.8 Personalized Nutrition Market -Changing Retail Dynamics

    2.3 Personalized Nutrition Market Insights, 2025- 2034
    2.3.1 Prominent Personalized Nutrition Market product types, 2025- 2034
    2.3.2 Leading Personalized Nutrition Market End-User markets, 2025- 2034
    2.3.3 Fast-Growing countries for Personalized Nutrition Market sales, 2025- 2034
    2.4 Personalized Nutrition Market Drivers and Restraints
    2.4.1 Personalized Nutrition Market Demand Drivers to 2034
    2.4.2 Personalized Nutrition Market Challenges to 2034
    2.5 Personalized Nutrition Market- Five Forces Analysis
    2.5.1 Personalized Nutrition Market Industry Attractiveness Index, 2025
    2.5.2 Threat of New Entrants
    2.5.3 Bargaining Power of Suppliers
    2.5.4 Bargaining Power of Buyers
    2.5.5 Intensity of Competitive Rivalry
    2.5.6 Threat of Substitutes

    3. Global Personalized Nutrition Market Value, Market Share, and outlook to 2034
    3.1 Global Personalized Nutrition Market Overview, 2025
    3.2 Global Personalized Nutrition Market Revenue and Forecast, 2025- 2034 (US$ Million)
    3.3 Global Personalized Nutrition Market Size and Share Outlook by Type, 2025- 2034
    3.4 Global Personalized Nutrition Market Size and Share Outlook by End-User, 2025- 2034
    3.5 Global Personalized Nutrition Market Size and Share Outlook by Region, 2025- 2034

    4. Asia Pacific Personalized Nutrition Market Value, Market Share and Forecast to 2034
    4.1 Asia Pacific Personalized Nutrition Market Overview, 2025
    4.2 Asia Pacific Personalized Nutrition Market Revenue and Forecast, 2025- 2034 (US$ Million)
    4.3 Asia Pacific Personalized Nutrition Market Size and Share Outlook by Type, 2025- 2034
    4.4 Asia Pacific Personalized Nutrition Market Size and Share Outlook by End-User, 2025- 2034
    4.5 Asia Pacific Personalized Nutrition Market Size and Share Outlook by Country, 2025- 2034
    4.6 Key Companies in Asia Pacific Personalized Nutrition Market

    5. Europe Personalized Nutrition Market Value, Market Share, and Forecast to 2034
    5.1 Europe Personalized Nutrition Market Overview, 2025
    5.2 Europe Personalized Nutrition Market Revenue and Forecast, 2025- 2034 (US$ Million)
    5.3 Europe Personalized Nutrition Market Size and Share Outlook by Type, 2025- 2034
    5.4 Europe Personalized Nutrition Market Size and Share Outlook by End-User, 2025- 2034
    5.5 Europe Personalized Nutrition Market Size and Share Outlook by Country, 2025- 2034
    5.6 Key Companies in Europe Personalized Nutrition Market

    6. North America Personalized Nutrition Market Value, Market Share, and Forecast to 2034
    6.1 North America Personalized Nutrition Market Overview, 2025
    6.2 North America Personalized Nutrition Market Revenue and Forecast, 2025- 2034 (US$ Million)
    6.3 North America Personalized Nutrition Market Size and Share Outlook by Type, 2025- 2034
    6.4 North America Personalized Nutrition Market Size and Share Outlook by End-User, 2025- 2034
    6.5 North America Personalized Nutrition Market Size and Share Outlook by Country, 2025- 2034
    6.6 Key Companies in North America Personalized Nutrition Market

    7. South and Central America Personalized Nutrition Market Value, Market Share, and Forecast to 2034
    7.1 South and Central America Personalized Nutrition Market Overview, 2025
    7.2 South and Central America Personalized Nutrition Market Revenue and Forecast, 2025- 2034 (US$ Million)
    7.3 South and Central America Personalized Nutrition Market Size and Share Outlook by Type, 2025- 2034
    7.4 South and Central America Personalized Nutrition Market Size and Share Outlook by End-User, 2025- 2034
    7.5 South and Central America Personalized Nutrition Market Size and Share Outlook by Country, 2025- 2034
    7.6 Key Companies in South and Central America Personalized Nutrition Market

    8. Middle East Africa Personalized Nutrition Market Value, Market Share and Forecast to 2034
    8.1 Middle East Africa Personalized Nutrition Market Overview, 2025
    8.2 Middle East and Africa Personalized Nutrition Market Revenue and Forecast, 2025- 2034 (US$ Million)
    8.3 Middle East Africa Personalized Nutrition Market Size and Share Outlook by Type, 2025- 2034
    8.4 Middle East Africa Personalized Nutrition Market Size and Share Outlook by End-User, 2025- 2034
    8.5 Middle East Africa Personalized Nutrition Market Size and Share Outlook by Country, 2025- 2034
    8.6 Key Companies in Middle East Africa Personalized Nutrition Market

    9. Personalized Nutrition Market Players Analysis
    9.1 Personalized Nutrition Market Companies - Key Strategies and Financial Analysis
    9.1.1 Snapshot
    9.1.2 Business Description
    9.1.3 Products and Services
    9.1.4 Financial Analysis

    10. Personalized Nutrition Market Industry Recent Developments

    11 Appendix
    11.1 Publisher Expertise
    11.2 Research Methodology
    11.3 Annual Subscription Plans
    11.4 Contact Information

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    FAQ's

    The Global Personalized Nutrition Market is estimated to generate USD 15.6 billion in revenue in 2025.

    The Global Personalized Nutrition Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 13.9% during the forecast period from 2025 to 2034.

    The Personalized Nutrition Market is estimated to reach USD 50.2 billion by 2034.

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