"The Global Ready-To-Drink (RTD) Packaging market valued at USD 5.4 Billion in 2024, is expected to grow by 2.3% CAGR to reach market size worth USD 6.9 Billion by 2034."
The Ready-To-Drink (RTD) packaging market is currently experiencing a significant transformation, shaped by evolving consumer preferences, technological advancements, and sustainability initiatives. As more consumers gravitate towards convenience-driven lifestyles, the demand for RTD beverages continues to soar. This trend is driven by a combination of factors, including the rise of health-conscious choices, the appeal of on-the-go consumption, and the increasing variety of innovative flavor profiles. Moreover, the push for sustainable packaging solutions is reshaping how brands design their products, ensuring that environmental considerations are at the forefront of their packaging strategies. In 2024, companies are expected to leverage innovative materials and eco-friendly practices to enhance product appeal and meet growing consumer expectations for sustainability.
In the coming year, the RTD packaging market is set to witness remarkable developments as brands increasingly integrate smart packaging technologies. These advancements will not only enhance user experience but also provide brands with valuable consumer insights through tracking and data collection. The expected growth movement in 2025 will further be fueled by the proliferation of e-commerce channels, allowing consumers greater access to a wide range of RTD products. Companies are expected to adopt omnichannel strategies to optimize distribution and reach target audiences effectively. As the market continues to expand, brands that prioritize innovation and sustainability are likely to gain a competitive edge, catering to the evolving demands of the modern consumer.
The Global Ready-To-Drink (RTD) Packaging Market Analysis Report will provide a comprehensive assessment of business dynamics, offering detailed insights into how companies can navigate the evolving landscape to maximize their market potential through 2034. This analysis will be crucial for stakeholders aiming to align with the latest industry trends and capitalize on emerging market opportunities.
Asia-Pacific is the leading region in the ready-to-drink (RTD) packaging market, fueled by rapid urbanization, rising disposable incomes, and increasing consumer preference for convenience beverages across emerging economies.The plastic bottles segment is the dominating segment in the RTD packaging market, powered by cost-effectiveness, lightweight properties, and widespread usage in both alcoholic and non-alcoholic beverage categories.
Ready-To-Drink (RTD) Packaging Market Strategy, Price Trends, Drivers, Challenges and Opportunities to 2034
In terms of market strategy, price trends, drivers, challenges, and opportunities from2025 to 2034, Ready-To-Drink (RTD) Packaging market players are directing investments toward acquiring new technologies, securing raw materials through efficient procurement and inventory management, enhancing product portfolios, and leveraging capabilities to sustain growth amidst challenging conditions. Regional-specific strategies are being emphasized due to highly varying economic and social challenges across countries.
Factors such as global economic slowdown, the impact of geopolitical tensions, delayed growth in specific regions, and the risks of stagflation necessitate a vigilant and forward-looking approach among Ready-To-Drink (RTD) Packaging industry players. Adaptations in supply chain dynamics and the growing emphasis on cleaner and sustainable practices further drive strategic shifts within companies.
The market study delivers a comprehensive overview of current trends and developments in the Ready-To-Drink (RTD) Packaging industry, complemented by detailed descriptive and prescriptive analyses for insights into the market landscape until 2034.
North America Ready-To-Drink (RTD) Packaging Market Analysis
The North American Ready-To-Drink (RTD) Packaging market experienced significant advancements in 2024, driven by heightened consumer focus on sustainability, technological integration, and personalized offerings across various segments. Growth was propelled by the rise in demand for innovative packaging solutions, eco-friendly products, and digital transformation in retail and service sectors. Companies leveraged advanced technologies such as AI, IoT, and data analytics to enhance customer engagement, optimize supply chains, and develop targeted marketing strategies. From 2025, the market is anticipated to witness robust expansion, underpinned by increasing adoption of subscription-based services, heightened awareness of eco-conscious consumption, and innovations in packaging and delivery methods. A competitive landscape characterized by continuous product differentiation, strategic mergers and acquisitions, and the influx of startups is reshaping market dynamics, with key players investing in digitalization and sustainability to secure market share.
Europe Ready-To-Drink (RTD) Packaging Market Outlook
The European Ready-To-Drink (RTD) Packaging market in 2024 demonstrated strong momentum, underpinned by regulatory emphasis on sustainable practices and consumer preferences for high-quality, eco-friendly, and customizable products. Rising interest in cultural and experiential offerings, coupled with advancements in e-commerce and digital solutions, bolstered market growth. The region's focus on circular economy principles encouraged investments in recyclable and biodegradable packaging solutions. Moving into 2025, growth is expected to be driven by the increasing prevalence of innovative retail models, AI-driven personalization, and a surge in demand for wellness-related consumer products. The competitive landscape is marked by robust participation from regional leaders and multinational firms, adopting strategies such as partnerships and green initiatives to meet regulatory and consumer demands, positioning Europe as a hub of innovation and sustainable growth.
Asia-Pacific Ready-To-Drink (RTD) Packaging Market Forecast
The Asia-Pacific Ready-To-Drink (RTD) Packaging market witnessed dynamic growth in 2024, fueled by rapid urbanization, digital adoption, and evolving consumer preferences for convenience and premium products. Emerging markets played a pivotal role, with increasing disposable income and a young, tech-savvy population driving demand for connected home devices, innovative retail solutions, and functional packaging. Anticipated growth from 2025 stems from an expanding middle class, escalating e-commerce penetration, and strong demand for personalized and health-focused products. Companies are capitalizing on regional trends by localizing offerings and investing in digital infrastructure. The competitive landscape is intensifying, with global players entering the market and local firms leveraging cultural insights and price advantages to capture market share, ensuring a vibrant, fast-paced ecosystem.
Middle East, Africa, Latin America Ready-To-Drink (RTD) Packaging Market Overview
The Middle East, Africa, Latin America Ready-To-Drink (RTD) Packaging market showcased steady development in 2024, supported by advancements in retail automation, growing awareness of sustainable practices, and increasing preference for convenience-driven solutions. Markets in the Middle East, Africa, and South America demonstrated rising adoption of digital payment solutions, recyclable packaging, and smart home innovations, catering to evolving consumer demands. From 2025, the market is poised for substantial growth, fueled by infrastructure development, the rise of digital platforms, and increasing focus on affordable, quality products. The competitive landscape is characterized by regional players innovating in product design and packaging, while international companies expand through localized strategies and strategic partnerships, ensuring that the RoW remains a critical contributor to global market dynamics.
Ready-To-Drink (RTD) Packaging Market Dynamics and Future Analytics
The research analyses the Ready-To-Drink (RTD) Packaging parent market, derived market, intermediaries’ market, raw material market, and substitute market are all evaluated to better prospect the Ready-To-Drink (RTD) Packaging market outlook. Geopolitical analysis, demographic analysis, and Porter’s five forces analysis are prudently assessed to estimate the best Ready-To-Drink (RTD) Packaging market projections.
Recent deals and developments are considered for their potential impact on Ready-To-Drink (RTD) Packaging's future business. Other metrics analyzed include the Threat of New Entrants, Threat of New Substitutes, Product Differentiation, Degree of Competition, Number of Suppliers, Distribution Channel, Capital Needed, Entry Barriers, Govt. Regulations, Beneficial Alternative, and Cost of Substitute in Ready-To-Drink (RTD) Packaging market.
Ready-To-Drink (RTD) Packaging trade and price analysis helps comprehend Ready-To-Drink (RTD) Packaging's international market scenario with top exporters/suppliers and top importers/customer information. The data and analysis assist our clients in planning procurement, identifying potential vendors/clients to associate with, understanding Ready-To-Drink (RTD) Packaging price trends and patterns, and exploring new Ready-To-Drink (RTD) Packaging sales channels. The research will be updated to the latest month to include the impact of the latest developments such as the Russia-Ukraine war on the Ready-To-Drink (RTD) Packaging market.
Ready-To-Drink (RTD) Packaging Market Structure, Competitive Intelligence and Key Winning Strategies
The report presents detailed profiles of top companies operating in the Ready-To-Drink (RTD) Packaging market and players serving the Ready-To-Drink (RTD) Packaging value chain along with their strategies for the near, medium, and long term period.
OGAnalysis’ proprietary company revenue and product analysis model unveils the Ready-To-Drink (RTD) Packaging market structure and competitive landscape. Company profiles of key players with a business description, product portfolio, SWOT analysis, Financial Analysis, and key strategies are covered in the report. It identifies top-performing Ready-To-Drink (RTD) Packaging products in global and regional markets. New Product Launches, Investment & Funding updates, Mergers & Acquisitions, Collaboration & Partnership, Awards and Agreements, Expansion, and other developments give our clients the Ready-To-Drink (RTD) Packaging market update to stay ahead of the competition.
Company offerings in different segments across Asia-Pacific, Europe, the Middle East, Africa, and South and Central America are presented to better understand the company strategy for the Ready-To-Drink (RTD) Packaging market. The competition analysis enables users to assess competitor strategies and helps align their capabilities and resources for future growth prospects to improve their market share.
Ready-To-Drink (RTD) Packaging Market Research Scope
• Global Ready-To-Drink (RTD) Packaging market size and growth projections (CAGR), 2024- 2034
• Policies of USA New President Trump, Russia-Ukraine War, Israel-Palestine, Middle East Tensions Impact on the Ready-To-Drink (RTD) Packaging Trade and Supply-chain
• Ready-To-Drink (RTD) Packaging market size, share, and outlook across 5 regions and 27 countries, 2023- 2034
• Ready-To-Drink (RTD) Packaging market size, CAGR, and Market Share of key products, applications, and end-user verticals, 2023- 2034
• Short and long-term Ready-To-Drink (RTD) Packaging market trends, drivers, restraints, and opportunities
• Porter’s Five Forces analysis, Technological developments in the Ready-To-Drink (RTD) Packaging market, Ready-To-Drink (RTD) Packaging supply chain analysis
• Ready-To-Drink (RTD) Packaging trade analysis, Ready-To-Drink (RTD) Packaging market price analysis, Ready-To-Drink (RTD) Packaging supply/demand
• Profiles of 5 leading companies in the industry- overview, key strategies, financials, and products
• Latest Ready-To-Drink (RTD) Packaging market news and developments
The Ready-To-Drink (RTD) Packaging Market international scenario is well established in the report with separate chapters on North America Ready-To-Drink (RTD) Packaging Market, Europe Ready-To-Drink (RTD) Packaging Market, Asia-Pacific Ready-To-Drink (RTD) Packaging Market, Middle East and Africa Ready-To-Drink (RTD) Packaging Market, and South and Central America Ready-To-Drink (RTD) Packaging Markets. These sections further fragment the regional Ready-To-Drink (RTD) Packaging market by type, application, end-user, and country.
Market Scope
| Parameter | Detail |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2026-2032 |
| Market Size-Units | USD billion |
| Market Splits Covered | By Product, By Application, By end user |
| Countries Covered | North America (USA, Canada, Mexico) |
| Analysis Covered | Latest Trends, Driving Factors, Challenges, Trade Analysis, Price Analysis, Supply-Chain Analysis, Competitive Landscape, Company Strategies |
| Customization | 10% free customization (up to 10 analyst hours) to modify segments, geographies, and companies analyzed |
| Post-Sale Support | 4 analyst hours, available up to 4 weeks |
| Delivery Format | The Latest Updated PDF and Excel Data file |
Regional Insights
North America Ready-To-Drink (RTD) Packaging market data and outlook to 2034
United States
Canada
Mexico
Europe Ready-To-Drink (RTD) Packaging market data and outlook to 2034
Germany
United Kingdom
France
Italy
Spain
BeNeLux
Russia
Asia-Pacific Ready-To-Drink (RTD) Packaging market data and outlook to 2034
China
Japan
India
South Korea
Australia
Indonesia
Malaysia
Vietnam
Middle East and Africa Ready-To-Drink (RTD) Packaging market data and outlook to 2034
Saudi Arabia
South Africa
Iran
UAE
Egypt
South and Central America Ready-To-Drink (RTD) Packaging market data and outlook to 2034
Brazil
Argentina
Chile
Peru
* We can include data and analysis of additional coutries on demand
Who can benefit from this research
The research would help top management/strategy formulators/business/product development/sales managers and investors in this market in the following ways
1. The report provides 2024 Ready-To-Drink (RTD) Packaging market sales data at the global, regional, and key country levels with a detailed outlook to 2034 allowing companies to calculate their market share and analyze prospects, uncover new markets, and plan market entry strategy.
2. The research includes the Ready-To-Drink (RTD) Packaging market split into different types and applications. This segmentation helps managers plan their products and budgets based on the future growth rates of each segment
3. The Ready-To-Drink (RTD) Packaging market study helps stakeholders understand the breadth and stance of the market giving them information on key drivers, restraints, challenges, and growth opportunities of the market and mitigating risks
4. This report would help top management understand competition better with a detailed SWOT analysis and key strategies of their competitors, and plan their position in the business
5. The study assists investors in analyzing Ready-To-Drink (RTD) Packaging business prospects by region, key countries, and top companies' information to channel their investments.
Available Customizations
The standard syndicate report is designed to serve the common interests of Ready-To-Drink (RTD) Packaging Market players across the value chain and include selective data and analysis from entire research findings as per the scope and price of the publication.
However, to precisely match the specific research requirements of individual clients, we offer several customization options to include the data and analysis of interest in the final deliverable.
Some of the customization requests are as mentioned below –
Segmentation of choice – Our clients can seek customization to modify/add a market division for types/applications/end-uses/processes of their choice.
Ready-To-Drink (RTD) Packaging Pricing and Margins Across the Supply Chain, Ready-To-Drink (RTD) Packaging Price Analysis / International Trade Data / Import-Export Analysis,
Supply Chain Analysis, Supply – Demand Gap Analysis, PESTLE Analysis, Macro-Economic Analysis, and other Ready-To-Drink (RTD) Packaging market analytics
Processing and manufacturing requirements, Patent Analysis, Technology Trends, and Product Innovations
Further, the client can seek customization to break down geographies as per their requirements for specific countries/country groups such as South East Asia, Central Asia, Emerging and Developing Asia, Western Europe, Eastern Europe, Benelux, Emerging and Developing Europe, Nordic countries, North Africa, Sub-Saharan Africa, Caribbean, The Middle East and North Africa (MENA), Gulf Cooperation Council (GCC) or any other.
Capital Requirements, Income Projections, Profit Forecasts, and other parameters to prepare a detailed project report to present to Banks/Investment Agencies.
Customization of up to 10% of the content can be done without any additional charges.
Note: Latest developments will be updated in the report and delivered within 2 to 3 working days
1. Table of Contents
1.1 List of Tables
1.2 List of Figures
2. Global Ready-To-Drink (RTD) Packaging Market Review, 2024
2.1 Ready-To-Drink (RTD) Packaging Industry Overview
2.2 Research Methodology
3. Ready-To-Drink (RTD) Packaging Market Insights
3.1 Ready-To-Drink (RTD) Packaging Market Trends to 2034
3.2 Future Opportunities in Ready-To-Drink (RTD) Packaging Market
3.3 Dominant Applications of Ready-To-Drink (RTD) Packaging, 2024 Vs 2034
3.4 Key Types of Ready-To-Drink (RTD) Packaging, 2024 Vs 2034
3.5 Leading End Uses of Ready-To-Drink (RTD) Packaging Market, 2024 Vs 2034
3.6 High Prospect Countries for Ready-To-Drink (RTD) Packaging Market, 2024 Vs 2034
4. Ready-To-Drink (RTD) Packaging Market Trends, Drivers, and Restraints
4.1 Latest Trends and Recent Developments in Ready-To-Drink (RTD) Packaging Market
4.2 Key Factors Driving the Ready-To-Drink (RTD) Packaging Market Growth
4.2 Major Challenges to the Ready-To-Drink (RTD) Packaging industry, 2025- 2034
4.3 Impact of Wars and geo-political tensions on Ready-To-Drink (RTD) Packaging supply chain
5 Five Forces Analysis for Global Ready-To-Drink (RTD) Packaging Market
5.1 Ready-To-Drink (RTD) Packaging Industry Attractiveness Index, 2024
5.2 Ready-To-Drink (RTD) Packaging Market Threat of New Entrants
5.3 Ready-To-Drink (RTD) Packaging Market Bargaining Power of Suppliers
5.4 Ready-To-Drink (RTD) Packaging Market Bargaining Power of Buyers
5.5 Ready-To-Drink (RTD) Packaging Market Intensity of Competitive Rivalry
5.6 Ready-To-Drink (RTD) Packaging Market Threat of Substitutes
6. Global Ready-To-Drink (RTD) Packaging Market Data – Industry Size, Share, and Outlook
6.1 Ready-To-Drink (RTD) Packaging Market Annual Sales Outlook, 2025- 2034 ($ Million)
6.1 Global Ready-To-Drink (RTD) Packaging Market Annual Sales Outlook by Type, 2025- 2034 ($ Million)
6.2 Global Ready-To-Drink (RTD) Packaging Market Annual Sales Outlook by Application, 2025- 2034 ($ Million)
6.3 Global Ready-To-Drink (RTD) Packaging Market Annual Sales Outlook by End-User, 2025- 2034 ($ Million)
6.4 Global Ready-To-Drink (RTD) Packaging Market Annual Sales Outlook by Region, 2025- 2034 ($ Million)
7. Asia Pacific Ready-To-Drink (RTD) Packaging Industry Statistics – Market Size, Share, Competition and Outlook
7.1 Asia Pacific Market Insights, 2024
7.2 Asia Pacific Ready-To-Drink (RTD) Packaging Market Revenue Forecast by Type, 2025- 2034 (USD Million)
7.3 Asia Pacific Ready-To-Drink (RTD) Packaging Market Revenue Forecast by Application, 2025- 2034(USD Million)
7.4 Asia Pacific Ready-To-Drink (RTD) Packaging Market Revenue Forecast by End-User, 2025- 2034 (USD Million)
7.5 Asia Pacific Ready-To-Drink (RTD) Packaging Market Revenue Forecast by Country, 2025- 2034 (USD Million)
7.5.1 China Ready-To-Drink (RTD) Packaging Analysis and Forecast to 2034
7.5.2 Japan Ready-To-Drink (RTD) Packaging Analysis and Forecast to 2034
7.5.3 India Ready-To-Drink (RTD) Packaging Analysis and Forecast to 2034
7.5.4 South Korea Ready-To-Drink (RTD) Packaging Analysis and Forecast to 2034
7.5.5 Australia Ready-To-Drink (RTD) Packaging Analysis and Forecast to 2034
7.5.6 Indonesia Ready-To-Drink (RTD) Packaging Analysis and Forecast to 2034
7.5.7 Malaysia Ready-To-Drink (RTD) Packaging Analysis and Forecast to 2034
7.5.8 Vietnam Ready-To-Drink (RTD) Packaging Analysis and Forecast to 2034
7.6 Leading Companies in Asia Pacific Ready-To-Drink (RTD) Packaging Industry
8. Europe Ready-To-Drink (RTD) Packaging Market Historical Trends, Outlook, and Business Prospects
8.1 Europe Key Findings, 2024
8.2 Europe Ready-To-Drink (RTD) Packaging Market Size and Percentage Breakdown by Type, 2025- 2034 (USD Million)
8.3 Europe Ready-To-Drink (RTD) Packaging Market Size and Percentage Breakdown by Application, 2025- 2034 (USD Million)
8.4 Europe Ready-To-Drink (RTD) Packaging Market Size and Percentage Breakdown by End-User, 2025- 2034 (USD Million)
8.5 Europe Ready-To-Drink (RTD) Packaging Market Size and Percentage Breakdown by Country, 2025- 2034 (USD Million)
8.5.1 2024 Germany Ready-To-Drink (RTD) Packaging Market Size and Outlook to 2034
8.5.2 2024 United Kingdom Ready-To-Drink (RTD) Packaging Market Size and Outlook to 2034
8.5.3 2024 France Ready-To-Drink (RTD) Packaging Market Size and Outlook to 2034
8.5.4 2024 Italy Ready-To-Drink (RTD) Packaging Market Size and Outlook to 2034
8.5.5 2024 Spain Ready-To-Drink (RTD) Packaging Market Size and Outlook to 2034
8.5.6 2024 BeNeLux Ready-To-Drink (RTD) Packaging Market Size and Outlook to 2034
8.5.7 2024 Russia Ready-To-Drink (RTD) Packaging Market Size and Outlook to 2034
8.6 Leading Companies in Europe Ready-To-Drink (RTD) Packaging Industry
9. North America Ready-To-Drink (RTD) Packaging Market Trends, Outlook, and Growth Prospects
9.1 North America Snapshot, 2024
9.2 North America Ready-To-Drink (RTD) Packaging Market Analysis and Outlook by Type, 2025- 2034($ Million)
9.3 North America Ready-To-Drink (RTD) Packaging Market Analysis and Outlook by Application, 2025- 2034($ Million)
9.4 North America Ready-To-Drink (RTD) Packaging Market Analysis and Outlook by End-User, 2025- 2034($ Million)
9.5 North America Ready-To-Drink (RTD) Packaging Market Analysis and Outlook by Country, 2025- 2034($ Million)
9.5.1 United States Ready-To-Drink (RTD) Packaging Market Analysis and Outlook
9.5.2 Canada Ready-To-Drink (RTD) Packaging Market Analysis and Outlook
9.5.3 Mexico Ready-To-Drink (RTD) Packaging Market Analysis and Outlook
9.6 Leading Companies in North America Ready-To-Drink (RTD) Packaging Business
10. Latin America Ready-To-Drink (RTD) Packaging Market Drivers, Challenges, and Growth Prospects
10.1 Latin America Snapshot, 2024
10.2 Latin America Ready-To-Drink (RTD) Packaging Market Future by Type, 2025- 2034($ Million)
10.3 Latin America Ready-To-Drink (RTD) Packaging Market Future by Application, 2025- 2034($ Million)
10.4 Latin America Ready-To-Drink (RTD) Packaging Market Future by End-User, 2025- 2034($ Million)
10.5 Latin America Ready-To-Drink (RTD) Packaging Market Future by Country, 2025- 2034($ Million)
10.5.1 Brazil Ready-To-Drink (RTD) Packaging Market Analysis and Outlook to 2034
10.5.2 Argentina Ready-To-Drink (RTD) Packaging Market Analysis and Outlook to 2034
10.5.3 Chile Ready-To-Drink (RTD) Packaging Market Analysis and Outlook to 2034
10.6 Leading Companies in Latin America Ready-To-Drink (RTD) Packaging Industry
11. Middle East Africa Ready-To-Drink (RTD) Packaging Market Outlook and Growth Prospects
11.1 Middle East Africa Overview, 2024
11.2 Middle East Africa Ready-To-Drink (RTD) Packaging Market Statistics by Type, 2025- 2034 (USD Million)
11.3 Middle East Africa Ready-To-Drink (RTD) Packaging Market Statistics by Application, 2025- 2034 (USD Million)
11.4 Middle East Africa Ready-To-Drink (RTD) Packaging Market Statistics by End-User, 2025- 2034 (USD Million)
11.5 Middle East Africa Ready-To-Drink (RTD) Packaging Market Statistics by Country, 2025- 2034 (USD Million)
11.5.1 South Africa Ready-To-Drink (RTD) Packaging Market Outlook
11.5.2 Egypt Ready-To-Drink (RTD) Packaging Market Outlook
11.5.3 Saudi Arabia Ready-To-Drink (RTD) Packaging Market Outlook
11.5.4 Iran Ready-To-Drink (RTD) Packaging Market Outlook
11.5.5 UAE Ready-To-Drink (RTD) Packaging Market Outlook
11.6 Leading Companies in Middle East Africa Ready-To-Drink (RTD) Packaging Business
12. Ready-To-Drink (RTD) Packaging Market Structure and Competitive Landscape
12.1 Key Companies in Ready-To-Drink (RTD) Packaging Business
12.2 Ready-To-Drink (RTD) Packaging Key Player Benchmarking
12.3 Ready-To-Drink (RTD) Packaging Product Portfolio
12.4 Financial Analysis
12.5 SWOT and Financial Analysis Review
14. Latest News, Deals, and Developments in Ready-To-Drink (RTD) Packaging Market
14.1 Ready-To-Drink (RTD) Packaging trade export, import value and price analysis
15 Appendix
15.1 Publisher Expertise
15.2 Ready-To-Drink (RTD) Packaging Industry Report Sources and Methodology
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FAQ's
The Global Ready-To-Drink (RTD) Packaging market is estimated to generate USD 5.5 Billion in revenue in 2025
The Global Ready-To-Drink (RTD) Packaging market is expected to grow at a Compound Annual Growth Rate (CAGR) of 2.3% during the forecast period from 2025 to 2034.
The Ready-To-Drink (RTD) Packaging market is estimated to reach USD 6.9 Billion by 2034.
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